Some of the key points that I picked out of the second reading assignment include:
-Try to find metaphors that capture pyschological essence more that simply eternal reality.
-Line, shape, value, texture, and color, are used to represent the values of the client.
-When abstracting something, it is not about eliminating details, but instead focusing on specific details.
-Humans see themselves in everything.
-One's choice in style can have consequences far beyond the "look of a story."
This reading was very interesting because it provides the viewer with great visual evidence of the points it is trying to make. It not only shows, but it also tells.

Graphic Design: Reading 1
1. When creating a logo, how can you ensure that what you have developed will be understandable for all audiences?
2. Why is it so important for a company to have a mark? How would a company survive without a mark?